At WRESTLE, everything begins with one unshakable truth: we love professional wrestling.
Not just the matches. Not just the spectacle. We love it all—the drama that unfolds with every entrance, the rivalries that define eras, the heartbreaks that cut deep, and the moments of triumph that make fans leap to their feet. Wrestling is bigger than sport. It is athleticism, theater, and storytelling all woven into one. For decades, it has been our shared language and our greatest passion.
That passion is what created WRESTLE.
Born out of Fighters First Clothing & Apparel—a company built to put athletes at the center of the story—WRESTLE is the natural extension of our mission. Fighters First gave us the foundation: to champion the voices of fighters and wrestlers and to tell their stories with honesty, respect, and fire. WRESTLE takes that foundation and plants it firmly in the world we’ve loved since childhood: the world of professional wrestling.
We don’t just sell merchandise. We celebrate legacies. We don’t just cover wrestling. We live it, breathe it, and honor it.
Legends That Define Us
What makes wrestling unforgettable are the people who dedicate their lives to it—the legends whose names echo through arenas long after the final bell. At WRESTLE, we’re proud to feature officially licensed collections that honor some of the most iconic figures to ever step into the squared circle. Each of these collections isn’t just apparel; it’s a living tribute to wrestlers who changed the game.
- Bad News Allen (Bad News Brown)
Allen Coage was more than a wrestler—he was a fighter in every sense of the word. Before stepping into the ring, he was an Olympic bronze medalist in judo, representing Canada at the 1976 Games. In professional wrestling, he became Bad News Allen, a feared competitor who brought a gritty, no-nonsense realism to his craft. Fans of the WWF in the late 1980s knew him as Bad News Brown, the lone wolf who trusted no one and feared nothing. His finishing move, the “Ghetto Blaster” enzuigiri, was as devastating as his persona was unforgettable. Allen’s career stood as proof that toughness and authenticity never go out of style. - The Dynamite Kid (Tom Billington)
Few wrestlers have left as lasting an impact as Tom Billington. Known worldwide as The Dynamite Kid, he revolutionized professional wrestling with a blend of speed, intensity, and raw toughness. His matches in Japan and his legendary run in the WWF alongside Davey Boy Smith as The British Bulldogs set a new benchmark for what was possible inside the ring. He wasn’t just an innovator—he was a game-changer. Wrestlers today still credit Dynamite as the reason high-flying and hard-hitting wrestling became what it is now. His story is one of brilliance, sacrifice, and legacy. - Bronwyne Billington (Dynamite Doll)
Carrying her father’s name with pride, **Bronwyne Billington—the Dynamite Doll—**has become a voice and presence for fans who grew up in awe of The Dynamite Kid. More than simply the daughter of a legend, Bronwyne has carved her own path, keeping her father’s legacy alive while making her own contributions to the wrestling community. Through appearances, interviews, and collaborations, she embodies the bridge between wrestling’s golden past and its ever-evolving present. - Ivan Koloff (The Russian Bear)
To understand the importance of Ivan Koloff, you only need to go back to January 18, 1971. That night, in Madison Square Garden, Koloff defeated Bruno Sammartino to capture the WWWF World Heavyweight Championship—ending Sammartino’s legendary reign that lasted over seven years. Fans wept in shock, unable to comprehend what they had witnessed. Koloff became forever etched in history as “The Russian Bear,” a villain who struck fear into opponents and crowds alike. Yet behind the persona was a dedicated performer who gave everything he had to wrestling. His career stands as one of the most memorable of his era. - Marc Mero (Johnny B. Badd)
Colorful, charismatic, and unforgettable, Marc Mero lit up WCW in the early 1990s as Johnny B. Badd, a flamboyant, fast-paced character who quickly became a fan favorite. He captured the WCW World Television Championship and became a symbol of excitement and fun. Later, Mero reinvented himself in the WWF, where he won the Intercontinental Championship and proved that resilience and adaptability could keep a career thriving. Beyond the ring, Mero has inspired countless people with his story of reinvention and perseverance.
Each of these names is more than a brand to us—they are legacies, stories, and memories that we’re proud to keep alive for today’s fans and for future generations. And we are looking to add more great names to the list!
More Than Merchandise
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WRESTLE is not only about honoring the past—it’s about creating a space where wrestling lives every day. Our brand is built around the idea that wrestling isn’t something you watch once a week—it’s a passion you carry with you. That’s why we go beyond apparel and into storytelling, conversation, and community.
- Our podcast Slamtown, hosted by Mike Ginn and Dan Bakley, is a celebration of wrestling in all its forms. From legendary debates to hidden gems, Slamtown is where fans gather to hear stories, relive history, and argue about who really deserves a spot on wrestling’s Mount Rushmore.
- With UNFILTERED, we take fans closer to the wrestlers themselves. These are raw, authentic conversations with legends, rising stars, and the very wrestlers we proudly license. It’s not about gimmicks—it’s about the people behind the personas.
- Our original content series Beyond the Ring dives deep into wrestling’s greatest stories through longform articles. We write the stories that deserve to be remembered: tales of resilience, betrayal, triumph, and heartbreak that define wrestling’s history.
- And through exclusive interviews, we deliver conversations that go deeper than anyone else—thoughtful, in-depth, and unafraid to ask the questions that reveal the heart of the performer.
A Home for Fans, By Fans
At its core, WRESTLE is exactly what the name says: wrestling, pure and simple.
We are not outsiders looking in—we are fans who grew up with this world, who learned life lessons from heroes and villains in the ring, and who now want to give something back. Every design we create, every podcast we record, every story we tell is fueled by the same passion that once had us glued to the TV, waiting for the next big match.
WRESTLE is a brand. It’s a platform. It’s a voice. But most of all, it’s a home—a place where wrestling is honored, celebrated, and shared.
This is our story. This is your story. This is wrestling’s story.
And it’s only just beginning.
